With the onset of new age technology and enormous globalisation, the field of media has reached a whole new level. In the past few decades, the reach of social media marketing has gone to a massive extent. In a layman’s term, social media marketing is the process of advertising your products through social media platforms. This dubious behaviour of e-marketing platforms stems from the ever changing preferences of the masses. To reach out to a larger scale of people and connecting better with them, companies follow the e marketing routine. This provides them a competitive edge, and puts them in an advantageous position over their rival firms, given that they have something unique to lure the customers.